My second bike came from an individual. I’d actually seen this machine when I bought the first one. It was at the dealership at that time, taken as a trade-in. The sales and service staff at the dealership was surprisingly helpful. The service department gave the bike a quick once over at no charge and assured me that it was in good condition and worth the asking price. These bikes were both Hondas, and to this day I find myself drawn to Hondas. Other brands make good bikes, but to me a Honda feels like coming home.
My third motorcycle was a Victory I got from a bank as a repo. There was a Victory dealership in town at that time and I took it by there on the test ride. The service department was familiar with it, having serviced it for the bank. Again, they assured me that it was in good condition and worth the price the bank wanted.
Since then, I’ve bought one other new motorcycle, and two used ones. Future purchases are likely to be larger machines where cost will drive me to the secondary market. I just don’t have 20 grand to spend on a toy. So, should dealerships and manufacturers worry about my opinion? You bet-cha.
As I lurk on motorcycle forums where members are actively planning the purchase of a new Victory Vision or Honda Goldwing, one line is repeated again and again. “As soon as I sell my bike.” The days when a first purchase is likely to be a $30,000 machine at the local Harley shop are gone. Most of these machines will go to people “moving up” from a previous purchase. And that’s where I come in.
If manufactures and dealers want to move new bikes, they’re going to have to keep the resale value up on the old ones. The best way … nay only way, to do that is to provide a helpful service department and reasonably priced parts.