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SNELLVILLE, Ga.—So much for spaghetti suppers: The First Baptist Church of Snellville is fueling its membership drive with a sign in front of its sprawling campus proclaiming “Free Gasoline.”

There’s a catch, of course. The offer is a not a giveaway. Instead, each time newcomers or members attend a church event during a Sunday-to-Wednesday revival they get a pink raffle ticket for a chance to win one of two $500 gas cards.

“We don’t know how far it will go with these soaring prices,” said Rusty Newman, the church’s senior pastor. “But it may make someone’s night.”

Newman’s congregation boasts roughly 9,000 members, but only about 2,500 regularly attend Sunday services.

The church, like others, has long relied on special dinners and giveaways to draw in members, but elders wanted something a little more timely for this latest pitch.

They set up a sign advertising the offer outside the church’s parking lot on a busy road near downtown Snellville, a traffic-clogged suburb northeast of Atlanta.

“How can we capture those people?” asked James Lee, the church’s minister to seniors, who came up with the idea. “We’re strong in door-to-door evangelism, but there’s no way to reach them all.”

Soon the calls came flooding in. Church staffer Lisa Gauthier said she’s handled dozens of them each day, some from as far afield as Seattle. Radio show hosts in Oregon caught wind of the idea and invited Newman on air. So many inquiries came pouring in that Newman had to order a new phone line and dedicate a receptionist to answering each one.