MORRISTOWN, N.J.—Motorists in Morristown got some religion along with their regular.

Congregants at the Liquid Church of Morristown were at the pumps of an Exxon station, where the church was subsidizing gas sales Sunday.

Instead of the full price of $4.15, about 300 people got their fuel for 99 cents.

For the congregation, it was a chance to do a good deed—and maybe a little recruiting.

Church members handed out water and doughnuts to the people who waited in line as long as three hours for the discounted fuel.