GENEVA—Television host Jay Leno has won control of a Web address using the name of his new show.

The U.N.’s World Intellectual Property Organization says current owner Guadalupe Zambrano of Katy, Texas, will have to transfer the domain name—thejaylenoshow.com—to the comedian.

Zambrano failed to demonstrate he had a legitimate reason for registering the address five years ago. Zambrano used the site to redirect Web surfers to his real estate business.

“The Jay Leno Show” premieres Sept. 14 on NBC.