CLEVELAND—They’re more American Idol than America’s Team these days. Celebrities in shoulder pads, the Dallas Cowboys have stars on their helmets, on the field and on their guest list.

From T.O. to Romo to Jerry Jones to Jessica Simpson to Pacman (sorry, make that Adam), the Cowboys can dazzle on the red carpet or in the red zone.

They even had their own hit summer reality TV show as HBO’s “Hard Knocks” spent a few weeks peering behind the scenes at Dallas’ training camp.

True NFL blue bloods, no team has a higher profile. And no team has greater expectation...

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