ST. LOUIS—After experiencing the wild highs and lows of the Mike Martz years, the winless St. Louis Rams opted for cool, calm, reserved Scott Linehan as their next coach.

On Monday, they admitted their mistake and fired Linehan after four consecutive lopsided losses to open the season. Defensive coordinator Jim Haslett, a fiery type and polar opposite in terms of demeanor, was given the unenviable task of trying to revive a franchise that has become an NFL doormat.

The Rams have lost 17 of their last 20 games, most of them routs. But no matter how dire the situation app...

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