NEW YORK—Bowl Championship Series games are moving to ESPN, the latest high-profile sporting event to migrate from over-the-air television to cable.

BCS coordinator John Swofford is confident that fewer and fewer viewers make a distinction between the traditional broadcast networks such as Fox, the current home of the BCS, and cable channels such as ESPN, which will start airing the games in January 2011.

Playoff games in the NBA, NHL and Major League Baseball are already broadcast on cable, as is Monday Night Football. ESPN announced last week that the British Open wil...

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