Texarkana, TX 76° View Live Radar Tue H 86° L 69° Wed H 87° L 69° Thu H 88° L 70° Weather Sponsored By:

Fashion startup creates ultra comfy work clothes

Fashion startup creates ultra comfy work clothes

October 16th, 2016 by Miami Herald in National Business

MIAMI—Who wouldn't want to go to work in clothing as comfortable as pajamas?
Founded by Rosario Chozas and Julia Ford-Carther, the made-in-South Florida brand Bammies embodies a fashion solution for busy women.
After transitioning from a creative to a corporate environment, Chozas, who has a background in fashion, developed the brand concept, which allowed her to dress appropriately yet comfortably and without sacrificing style that was authentically her. "People would always say, 'Rosario you look so comfortable,' and I would say, 'These are my business jammies,'" Chozas said.
Chozas met Ford-Carther through her former work with technology conference eMerge Americas, developing its track and events for women, called WIT. Ford-Carther at the time was senior editor of Ocean Drive magazine, a Miami fashion and lifestyle publication. They hit it off instantly and decided to partner up on Bammies (business plus jammies). They incorporated Bammies in July 2015 and launched the first collection in January. Over the summer they added, after getting many requests, plus sizes.
The founders say their mission behind Bammies is two-fold: to minimize morning decision fatigue for women who need to quickly and aptly dress for the various appointments they have in a day, and to help women use fashion to feel comfortable in their own skin.
The Bammies line features tank tops, dresses, blazers and pants that are woven from natural fibers and polyester blends, and all of them can be paired and accessorized with items women already have in their closets. The recently launched Bammies Collection 02 adds new fabrics and colors such as navy, burgundy and grays. Items range from $80 to $170. "It's the way you've always wanted to dress," said Ford-Carther, who has a background in media and marketing.
The founders are also working on a video series about how to style and accessorize their clothing using color theory. The videos would also generate suggested options for a job interview, a baby shower or a wedding, for instance.
So will men get Bammies, too? "We get so many requests for that, you have no idea,"
Chozas said.
So, comfort-seeking men, stay tuned.

Company name: Bammies
Headquarters: Miami Beach, Fla.
Concept: Bammies is a core collection of comfortable-chic fashion staples that elevates comfort and minimizes decision fatigue. With two collections released per year, each Bammies season includes classic, creative styles designed for ease of use, quick and stylish dressing, and comfort.
Website: bammies.life
Launched to market: January 2016
Management team: Co-founders Julia Ford-Carther, CEO, and Rosario Chozas, creative director
Financing: Self-funded and raised $5,000 in friends and family funding and $3,500 through an Indiegogo crowd-funding campaign. Currently not seeking funding.
Recent milestones reached: Launched an extended-size run this summer to become a size-inclusive brand, offering the equivalent of XS to 4X. Accepted into the inaugural class of Babson College's WIN Lab Miami accelerator program for female founders. Launched Collection 02 on Sept. 26 on www.bammies.life
Biggest startup challenge: Building and marketing a bootstrapped business that focuses heavily on digital strategy.
Next step: Building a platform for the brand. "We're taking cues from both personal and consumer brands to create a hybridized approach to platform building," Ford-Carther said. "Because customers these days have less time they like to have a one-stop-shop destination. We're marketing a lifestyle and we are becoming spokespeople ourselves, not just about our brand but about how to live the Bammies lifestyle."
Adviser's view: Rebecca Fishman-Lipsey, founder of Radical Partners and a member of Bammies' advisory board, was attracted to the passionate, "magnetic" founders and the product itself.
"Their product resonates with so many people. They've been extremely lean, they've found local ways to grow, and they've responded to the voices of their customer base," Fishman-Lipsey said. "Thousands upon thousands of people are sharing and liking and the question now is how to translate the love of the brand into massive sales."
 We've learned a lot from seeing how magnetic Julia and Rosario are on camera. People are captivated by them and their story. They're bringing more of themselves into their brand as a result."

Getting Started/Comments Policy

Getting started

  1. 1. If you frequently comment on news websites then you may already have a Disqus account. If so, click the "Login" button at the top right of the comment widget and choose whether you'd rather log in with Facebook, Twitter, Google, or a Disqus account.
  2. 2. If you've forgotten your password, Disqus will email you a link that will allow you to create a new one. Easy!
  3. 3. If you're not a member yet, Disqus will go ahead and register you. It's seamless and takes about 10 seconds.
  4. 4. To register, either go through the login process or just click in the box that says "join the discussion," type your comment, and either choose a social media platform to log you in or create a Disqus account with your email address.
  5. 5. If you use Twitter, Facebook or Google to log in, you will need to stay logged into that platform in order to comment. If you create a Disqus account instead, you'll need to remember your Disqus password. Either way, you can change your display name if you'd rather not show off your real name.
  6. 6. Don't be a huge jerk or do anything illegal, and you'll be fine.

Texarkana Gazette Comments Policy

The Texarkana Gazette web sites include interactive areas in which users can express opinions and share ideas and information. We cannot and do not monitor all of the material submitted to the website. Additionally, we do not control, and are not responsible for, content submitted by users. By using the web sites, you may be exposed to content that you may find offensive, indecent, inaccurate, misleading, or otherwise objectionable. You agree that you must evaluate, and bear all risks associated with, the use of the Gazette web sites and any content on the Gazette web sites, including, but not limited to, whether you should rely on such content. Notwithstanding the foregoing, you acknowledge that we shall have the right (but not the obligation) to review any content that you have submitted to the Gazette, and to reject, delete, disable, or remove any content that we determine, in our sole discretion, (a) does not comply with the terms and conditions of this agreement; (b) might violate any law, infringe upon the rights of third parties, or subject us to liability for any reason; or (c) might adversely affect our public image, reputation or goodwill. Moreover, we reserve the right to reject, delete, disable, or remove any content at any time, for the reasons set forth above, for any other reason, or for no reason. If you believe that any content on any of the Gazette web sites infringes upon any copyrights that you own, please contact us pursuant to the procedures outlined in the Digital Millennium Copyright Act (Title 17 U.S.C. § 512) at the following address:

Copyright Agent
The Texarkana Gazette
15 Pine Street
Texarkana, TX 75501
Phone: 903-794-3311
Email: webeditor@texarkanagazette.com