The federal government recently noticed something that every man, woman and child not employed by Uncle Sam already knew.

Makers of fast food, candy, soft drinks and other such consumables market to children.

Furthermore, they spend a lot of money doing it. And a good chunk of that cash goes to film and TV studios, celebrities, authors and others who are popular with kids. It costs a lot of money to get Batman, Spider-Man, Hannah Montana or whoever to say your company’s variation on sugar-coasted crackie jams is the best.

The marketing tie-ins are seeming...

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