It’s that day again.

The day when, traditionally, the stores will be full of shoppers buying presents for the upcoming Christmas holidays.

The busiest shopping day of the year. The day after Thanksgiving. The day retailers wait a whole year for. The day they call Black Friday.

This year, considering the state of the economy, many retailers are praying the day won’t become “Bleak Friday.”

We hope so, too. While many of us get frustrated with the crowds—indeed, many vow to stay far away from malls and shopping centers on this day—the money spent to...

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