AUSTIN, Texas—Crank up the deep fryers at the State Fair and turn up the volume on “Boomer Sooner!” and “Texas Fight!” The Texas Longhorns can finally start talking about the showdown with No. 1 Oklahoma.

No more of this taking the season “one game at a time” stuff. Texas-OU is THE game and up next with the Big 12 and national title chases in the balance when the teams meet Saturday in Dallas.

“We’ll have everybody in America talking about the game,” Texas coach Mack Brown said after the Longhorns whipped Colorado 38-14, “and that’s what we want.”

It will ce...

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