If you are just now remembering what happens this week, you're almost too late.
That's because Wednesday is Valentine's Day and the window for finding just the right gift for the one you love is closing fast.
A lot of folks look at Valentine's Day as an inconvenience, a made-up commercial holiday meant to separate consumers from their cash.
But to others there is real sentiment in the day. They plan in advance and make the day special for their significant other.
Ironically couples often consist of one of each.
If you happen to be one of the former, it's a losing battle. You're never going to convince the other party that the money could be better spent on something more practical—or even, heaven forbid, put away for a rainy day. So you might as well give in.
It's tempting to turn to the internet right about now. With express shipping there's even a chance your gift might arrive by Valentine's Day. But what if it doesn't? Do you really want to take that chance? You might never hear the end of it.
Fortunately there is a better way. Whether you are looking for the traditional flowers and candy or something a bit more special, there are plenty of local retailers who have just about anything you could want to make your special someone as happy as can be on that special day. As a bonus, you'll be helping the local economy as well as your friends, relatives and neighbors who make their living in local retail.
It's a win-win situation all around.
So share the love this Valentine's Day. Shop local.