Social media are a big part of people's lives. Way too big a part, some of us think. A whole lot of folks share way too much on online. And they spend a lot of time doing so.
Well, now it looks like Facebook wants to be a part of not only your day-to-day life but your love life as well.
On Thursday, the company launched the "Facebook Dating" function - which also integrates Instagram at users' discretion. The new feature, according to Facebook, "makes it easier to find love through what you like - helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes the work out of creating a dating profile and gives you a more authentic look at who someone is."
There is also something called "Secret Crush" that well, we'll let you see how that works for yourself.
Users over 18 have to opt in to Facebook Dating, and the company promises safety and privacy features.
So, what are the prospects for Facebook Dating? If the stock market is any indication, pretty good. Shares of rival dating giant Match.com fell six percent after the launch but recovered somewhat later in the session.
We guess some, maybe many, will embrace Facebook Dating. But for those whose lives are already dominated by social media, a Facebook Divorce might be more beneficial.