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TexAmericas unveils marketing plan to attract businesses

TexAmericas unveils marketing plan to attract businesses

April 17th, 2018 in Texarkana Region

TexAmericas Center is unveiling its first major marketing tool in its three-phase action plan.

The TexAmericas Center Real Estate Services Booklet is a key component in the three-phase marketing action plan that will deliver attractive and in-demand marketing materials to attract business and prospective clients, according to company officials.

"TexAmericas Center has been proactively pursuing new business opportunities at trade shows, through email marketing campaigns, and by responding to state Request for Proposals," said Eric Voyles, TexAmericas executive vice president/CEDO. "We continue to see the demand for updated, relevant and organized information to support our marketing efforts. The new marketing materials will help us to demonstrate why the greater Texarkana region is ready for business."

The Real Estate Services Booklet attests to TexAmericas Center's more than 90 years of experience in all aspects of economic growth, property development and business management.

The booklet highlights the available product and resources offered at TexAmericas, including general and specialty-use buildings, land for sale or lease, hardstand for lease, shovel-ready and certified development ready sites and rail service.

Other features included in the booklet are: real estate services offered by TexAmericas Center, the TexAmericas Center build-to-suit process, the Regional Economic Development Team, client testimonials and the values of the TexAmericas Center team.

TexAmericas Center contracted with World Economic Development Alliance to design the materials. WEDA, headquartered in Dallas, has more than 20 years experience and knowledge in the economic development and communications design industries.

In addition to the completion of the real estate services booklet, TexAmericas worked with WEDA to develop a logistics ad that was placed in the January/February issue of Global Trade Magazine.

The ad will be used in other marketing venues.

TexAmericas Center will also launch an email campaign during the upcoming months for its recent cold storage project announcement. The email template and landing page for the campaign have been completed.

"WEDA works exclusively with economic development organizations to strengthen their marketing and attraction efforts, and we are confident that TexAmericas Center's marketing action plan is strategically aligned with the market demands. The staff at TexAmericas Center are a great testament to the quality of people and work ethic available in the greater Texarkana region, and we look forward to working with them to develop some more quality marketing tools. " said Brooke Edwards, WEDA marketing coordinator.

Other items to be completed in the marketing action plan include: regional economic profile, targeted industry synopsis, partners in development profiles, hot sheet for available buildings and site, standard RFP response packet, Infographic, post cards, email templates, case study, ads and the development of a new website for TexAmericas Center.

For a copy of the TexAmericas Center Real Estate Services Booklet, email Devon McCloskey at Devon.McCloskey@TexAmericasCenter.com

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