Texarkana, TX 58° Sat H 79° L 59° Sun H 80° L 58° Mon H 80° L 64° Weather Sponsored By:

Merle Norman has new location, surprises in Atlanta

Merle Norman has new location, surprises in Atlanta

February 6th, 2019 by Neil Abeles in Texarkana Region

Craig Lindholm of Winnsboro, Texas, helps his fiancée, Becky Wilbanks, open her new Merle Norman and Ashley Bryant Boutique in downtown Atlanta, Texas. The chandelier and window doors are finds from nearby antique stores.

Photo by Neil Abeles /Texarkana Gazette.

After more than 50 years in Atlanta, Merle Norman Studio has a new setting to match its beauty cosmetics' reputation.

The location is 119 E. Main St. That's up a few storefronts from 111 E. Main where Merle Norman was for many of those years.

The driving force behind this is new owner Becky Wilbanks. She's purchased the building as well and has remodeled and expanded the front and interior.

Nelda Rowell is also on the appreciation list. She's the courteous manager of Merle Norman, for whom she has been a beauty consultant for 46 years.

Longtime Merle Norman employee Nelda Rowell is busy helping a customer prepare to attend an upcoming wedding ceremony.

Longtime Merle Norman employee Nelda Rowell is busy...

Photo by Neil Abeles /Texarkana Gazette.

"Becky has added Ashley Bryant Boutique, and the new room you see developing in the middle is going to be a surprise. She has some wonderful ideas," Rowell said.

Merle Norman's new surroundings have local artwork on the wall—a restored traditional chandelier hanging from the ceiling and a blend of black-and-white strips that opens the front of the building with a clean-and-stylish appearance.

Its Revere pewter gray walls and flooring is different and tasteful.

"These are all Becky's ideas. She has incredible taste," said Craig Lindholm, Wilbanks' fiance, who was helping move things around in the store.

Like Wilbanks, who is also Cass County's county judge, Lindholm is deeply involved in public service as city manager for the town of Winnsboro, Texas. He has some definite ideas about the importance of enthusiasm and encouragement of local entrepreneurs.

Merle Norman's new location is 119 E. Main St. in Atlanta, Texas. It also has a striking new look design by owner Becky Wilbanks.

Merle Norman's new location is 119 E....

"This store is a real gem in downtown Atlanta, equal to what you might find in larger-area cities," Lindholm began.

"But the importance of it all is that such effort builds community. We're working together, supporting our schools and community, not for just today but for our grandchildren tomorrow."

Lindholm said he believes a resurgence is happening in small towns, and many people from big cities are preferring to live in the rural areas for the quality of life.

"If we invest our time, treasure and volunteerism, set aside differences and work together, we'll bless each other. It's not just for our own personal interests but for the future. That's what leadership and investment such as this store is about," he said.

Getting Started/Comments Policy

Getting started

  1. 1. If you frequently comment on news websites then you may already have a Disqus account. If so, click the "Login" button at the top right of the comment widget and choose whether you'd rather log in with Facebook, Twitter, Google, or a Disqus account.
  2. 2. If you've forgotten your password, Disqus will email you a link that will allow you to create a new one. Easy!
  3. 3. If you're not a member yet, Disqus will go ahead and register you. It's seamless and takes about 10 seconds.
  4. 4. To register, either go through the login process or just click in the box that says "join the discussion," type your comment, and either choose a social media platform to log you in or create a Disqus account with your email address.
  5. 5. If you use Twitter, Facebook or Google to log in, you will need to stay logged into that platform in order to comment. If you create a Disqus account instead, you'll need to remember your Disqus password. Either way, you can change your display name if you'd rather not show off your real name.
  6. 6. Don't be a huge jerk or do anything illegal, and you'll be fine.

Texarkana Gazette Comments Policy

The Texarkana Gazette web sites include interactive areas in which users can express opinions and share ideas and information. We cannot and do not monitor all of the material submitted to the website. Additionally, we do not control, and are not responsible for, content submitted by users. By using the web sites, you may be exposed to content that you may find offensive, indecent, inaccurate, misleading, or otherwise objectionable. You agree that you must evaluate, and bear all risks associated with, the use of the Gazette web sites and any content on the Gazette web sites, including, but not limited to, whether you should rely on such content. Notwithstanding the foregoing, you acknowledge that we shall have the right (but not the obligation) to review any content that you have submitted to the Gazette, and to reject, delete, disable, or remove any content that we determine, in our sole discretion, (a) does not comply with the terms and conditions of this agreement; (b) might violate any law, infringe upon the rights of third parties, or subject us to liability for any reason; or (c) might adversely affect our public image, reputation or goodwill. Moreover, we reserve the right to reject, delete, disable, or remove any content at any time, for the reasons set forth above, for any other reason, or for no reason. If you believe that any content on any of the Gazette web sites infringes upon any copyrights that you own, please contact us pursuant to the procedures outlined in the Digital Millennium Copyright Act (Title 17 U.S.C. § 512) at the following address:

Copyright Agent
The Texarkana Gazette
15 Pine Street
Texarkana, TX 75501
Phone: 903-794-3311
Email: webeditor@texarkanagazette.com