Texarkana, TX 49° View Live Radar Sat H 74° L 58° Sun H 75° L 55° Mon H 66° L 46° Weather Sponsored By:

GM aims to expand Gazette's digital presence

GM aims to expand Gazette's digital presence

March 30th, 2018 by Karl Richter in Texarkana News

Texarkana Gazette General Manager Pili Linares poses for a photograph Thursday, March 29, 2018, in the Gazette's offices in Texarkana, Ark.

Photo by Jim Williamson /Texarkana Gazette.

Pili Linares is the new general manager of the Texarkana Gazette, parent company WEHCO Media announced Thursday.

Linares comes to the Gazette after more than two years as vice president of revenue for the Lubbock Avalanche-Journal, the latest position in her 25-plus-year newspaper industry career.

"I'm looking forward to working with Pili. She is an exceptional leader with years of media experience," said Mark Lane, president of WEHCO's newspaper division. "She is passionate about local journalism, building relationships with customers, partners and team members."

Linares previous experience includes management positions in marketing and advertising for the Houston Chronicle, the Newspaper Association of America, the Beaumont Enterprise and the Everett, Wash., Daily Herald.

A longtime Texan, Linares graduated in 1988 from the University of Texas in Austin with a Bachelor of Science in advertising.

Succeeding in the digital marketplace is a top priority for Linares.

"I think there's huge opportunity in digital, and I'm going to focus on advertising in that space," she said. "Primary for me is going to be focusing on revenue growth with a digital emphasis."

Providing high-quality local journalism will continue to be important for the Gazette, Linares said.

"On the editorial side, I think we have a quality product that we can only get better with. There's a commitment to quality local journalism from WEHCO providing relevant content for the communities that we serve and the families that it impacts. And I love that we're doing that. When you go down a path, when it becomes consolidated and cookie-cutter, that's not what the community's looking for. They need to know what's happening in their backyard," she said.

Linares assumes her new duties on April 16. She replaces former general manager Terri Leifeste, who resigned in December 2017 to become the publisher of the Columbia, Mo., Daily Tribune.

On Twitter: @RealKarlRichter

Getting Started/Comments Policy

Getting started

  1. 1. If you frequently comment on news websites then you may already have a Disqus account. If so, click the "Login" button at the top right of the comment widget and choose whether you'd rather log in with Facebook, Twitter, Google, or a Disqus account.
  2. 2. If you've forgotten your password, Disqus will email you a link that will allow you to create a new one. Easy!
  3. 3. If you're not a member yet, Disqus will go ahead and register you. It's seamless and takes about 10 seconds.
  4. 4. To register, either go through the login process or just click in the box that says "join the discussion," type your comment, and either choose a social media platform to log you in or create a Disqus account with your email address.
  5. 5. If you use Twitter, Facebook or Google to log in, you will need to stay logged into that platform in order to comment. If you create a Disqus account instead, you'll need to remember your Disqus password. Either way, you can change your display name if you'd rather not show off your real name.
  6. 6. Don't be a huge jerk or do anything illegal, and you'll be fine.

Texarkana Gazette Comments Policy

The Texarkana Gazette web sites include interactive areas in which users can express opinions and share ideas and information. We cannot and do not monitor all of the material submitted to the website. Additionally, we do not control, and are not responsible for, content submitted by users. By using the web sites, you may be exposed to content that you may find offensive, indecent, inaccurate, misleading, or otherwise objectionable. You agree that you must evaluate, and bear all risks associated with, the use of the Gazette web sites and any content on the Gazette web sites, including, but not limited to, whether you should rely on such content. Notwithstanding the foregoing, you acknowledge that we shall have the right (but not the obligation) to review any content that you have submitted to the Gazette, and to reject, delete, disable, or remove any content that we determine, in our sole discretion, (a) does not comply with the terms and conditions of this agreement; (b) might violate any law, infringe upon the rights of third parties, or subject us to liability for any reason; or (c) might adversely affect our public image, reputation or goodwill. Moreover, we reserve the right to reject, delete, disable, or remove any content at any time, for the reasons set forth above, for any other reason, or for no reason. If you believe that any content on any of the Gazette web sites infringes upon any copyrights that you own, please contact us pursuant to the procedures outlined in the Digital Millennium Copyright Act (Title 17 U.S.C. § 512) at the following address:

Copyright Agent
The Texarkana Gazette
15 Pine Street
Texarkana, TX 75501
Phone: 903-794-3311
Email: webeditor@texarkanagazette.com