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Business aims to stay on cutting edge of Latino fashion needs

Business aims to stay on cutting edge of Latino fashion needs

November 26th, 2018 by Junius Stone in Texarkana News

Brandon Diosdado, co-owner of Exclusive Cuts, cleans up his work space on Nov. 15, 2018, in Texarkana, Texas.

Photo by Hunt Mercier /Texarkana Gazette.

Texarkana now has a hair care establishment that caters to the Latino community.

Mind you, anyone can get their hair cut here, Exclusive Cuts takes all customers. However, according to co-owner Brandon Diosdado, to date there hasn't been an establishment for hair styling in Texarkana that was prepared to deal with some of the nuances in the Latino community.

"Certain haircuts and designs from the Latino community aren't taught in school," Diosdado said. "You have to learn them outside. Most barbers and hair stylists in the area don't know how to do them. That's one of the things we offer at Exclusive Cuts."

Exclusive Cuts had its grand opening on Nov. 15. However, they had a soft opening a couple of months before. Since then, however, the establishment has been busy, as its unique offerings have drawn an enthusiastic response.

"I saw the need for barbers who specialized in the needs of Latino culture," Diosdado said. "And so far, we've had lots of customers showing up. They've been extremely positive. Right now, we haven't done much in the way of advertising. So far, word is getting out by word of mouth.

"Customers have been coming in from all over. In some cases, they've come as far as Atlanta, Texas."

Getting a haircut at Exclusive Cuts is an easy process. In most cases, Diosdado says walk-ins have no problem getting seen, though appointments are also accepted.

Diosdado has been in the business for a little while but quickly decided to run his own shop.

"I've been cutting about three years, though professionally about six months," he said. "But when the time came to do this as a professional, I decided I didn't want to work for someone else. So I opened my own shop."

Based on the response Exclusive Cuts has gotten, it seems Diosdado's decision was the right move.

Visit Exclusive Cuts on Facebook at Exclusive Cuts Texarkana. Call 903-930-9939 or visit them at 2005 New Boston Road, Texarkana, Texas.

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