New dealership celebrates opening

A Mercedes-Benz sits at the main entrance of Mercedes-Benz of Texarkana on Thursday during its grand opening. The newly expanded building was remodeled to Mercedes' standards with the parts department being in-house. The local business has increased inventory by 60 percent.
A Mercedes-Benz sits at the main entrance of Mercedes-Benz of Texarkana on Thursday during its grand opening. The newly expanded building was remodeled to Mercedes' standards with the parts department being in-house. The local business has increased inventory by 60 percent.

Mercedes-Benz Texarkana celebrated their new full service center with the Chamber of Commerce during the Chamber's Business After Hours event Thursday evening. In a showroom full of shiny new cars and a line of hors d'oeuvres, onlookers admired the facility as sales representatives described the new facility and what it offers.

"Mercedes-Benz Texarkana now offers full service in both sales and technical service in one facility for the first time in this town," said Chad Cranford, client manager.

The facility, located in an autopark owned by Greg and Thomas Orr, used to be Chrysler/Dodge/Jeep.

"It has been completely transformed," said Jeremy Jaster, general manager of the autopark that also features Mazda and GMC, a lube center and car wash.

Cranford said the upgrade would make them a "presence" in the Mercedes-Benz market and would be more convenient for their customers.

Mercedes is a brand that needs a proper place to display its products "and this facility will do just that," he said.

It took a little less than a year to transform the facility into what it is now.

Augmenting the sales staff is a fully trained and equipped service department, Jaster said, with technicians who can service "not only Mercedes but any luxury or high-line vehicle" you bring them.

Pete Mankins last had a Mercedes franchise here on Summerhill Road.

While Mercedes may have a high-end, high price reputation, Jaster says there are several options that make owning a Mercedes more attainable.

"Our base vehicle price is $34,000," he said. "From there, we have leasing and finance options."

Mercedes-Benz of Texarkana is located at 433 Mall Drive, Texarkana, Texas. Connect with them at 903-334-6400 or online on Facebook under the same name.

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