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LifeWay stores are closing

LifeWay stores are closing

National chain to focus on digital growth

March 21st, 2019 by Gazette Staff in Texarkana News

LifeWay Christian Store is seen Wednesday on St. Michael Drive in Texarkana, Texas. The store announced that it will be shutting down soon.

Photo by Hunt Mercier /Texarkana Gazette.

LifeWay Christian Store in Texarkana is closing its doors this summer as part of the shuttering of all of the national chain's locations.

As the date approaches in June or July, the store will be holding clearance sales for its merchandise, according to store personnel.

The closing of the Texarkana store is part of an announced closing of all 170 of the Nashville, Tenn.-based company's brick-and-mortar retail locations. LifeWay's leadershp intends to restructure the company along a completely online sales model.

The Southern Baptist affiliate announced earlier in January of this year initial plans to reduce its locations this year due to declining sales and financial pressures. They eventually ended up deciding it was not viable to keep any stores open past 2019.

"Our retail strategy for the future will be a greater focus on digital channels, which are experiencing strong growth," said Brad Waggoner, acting president and CEO.

The chain will continue online sales through LifeWay.com.

LifeWay's store closures come two years after it's competitor, Family Christian Resources, shut down all 240 locations in the midst of mounting debt and bankruptcy. Cokesbury Bookstores closed all 38 retail stores in 2013.

Lifeway Texarkana is at 4250 St. Michael Drive, Texarkana, Texas.

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