To the casual shopper, the well-stocked vodka sections at State Line's Party
Factory might be daunting. Adventurous Texarkanians will brave the gamut of spirits for the National Vodka Day celebration. Typically, the holiday is on October 4.
"National Vodka Day has been going on for many years, but more recently, there has been a big push on these mini-holidays," said Alan
Avard, general manager of the Party Factory. In business since 1984, the shop has sold a range of spirits, including
vodka.
The Party Factory is holding a special promotion for the holiday, with a sale on all variations of vodka.
"Our range is huge and no matter what your taste, odds are we can find something you like," said Avard.
Vodka is usually a clear, almost crystalline liquid. Well-made vodka is known for being smooth and easy to imbibe. Though associated with Russia and the Scandinavian countries, other nations have produced their own varieties.
Avard says that two Texas distilleries, Tito's and Deep Eddie's, sell very well.
"In Arkansas, there's a small craft brand from Rocktown Distillery, produced in Little Rock. It is known for a clean, smooth flavor, using locally grown corn and distilled with Arkansas waters."
Avard thinks that part of what is shaping the modern spirits market is the variety, along with younger consumers looking for options.
"The generation in their 20s and 30s are a key part of what is driving the sheer availability of variety on the market," he said.
For those who have not tried vodka, Avard says to just take it easy.
"Start with a clean, smooth, basic vodka and mix with a simple preferred juice," he said. "At that point, take stock of your preferences and experiment. Lots of flavors, lots of taste."
"Party Factory was started by my stepfather, Richard Abbot, and his wife, Martha," said Avard. "It is family-owned, like most Arkansas-side liquor stores. A local business."
The Party Factory made waves when when it opened its doors in 1984.
"When we went into business, many in the local adult beverage business were skeptical that such a variety of beverages could work in Texarkana, which had a reputation for being a conservative community not too keen on novelty, set in its ways. Well, we are still here," he said.