Chamber announces Total Resource Campaign

The Texarkana USA Regional Chamber of Commerce building is pictured on Sept. 19, 2022. (Staff photo by Andrew Bell)

TEXARKANA -- The Texarkana USA Regional Chamber of Commerce is looking to raise money and develop local businesses by launching its first Total Resource Campaign this week.

According to, a Total Resource Campaign is an organized effort to systematically raise funds for an organization in a relatively short period of time. All sales efforts are consolidated into a single major, volunteer-driven marketing campaign relying on personal relationships and team-based movements to reach specified goals.

Natalie Haywood, events and communications director, said the chamber has seen similar events succeed at chambers across the country.

"It's a popular investment for chambers to be able to support their initiative going forward," she said. "The cool thing about a TRC is it allows you to plan your entire year in advance. You're only going out one time to ask for sponsorships, and it's really more of a business development tool. So, these sponsors can use it as an advantage to be able to reach the target audience they're looking for."

Interim Chamber President Denis Washington said through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders.

"Additionally, they will experience a greater return on investment by securing higher profile visibility in the community through Chamber programs and initiatives," he said.

Haywood says the TRC will provide businesses with opportunities to reach diversified customer groups and grow their businesses. Member businesses will be able to determine which options best suit their business needs.

"It's important to understand the mission of companies and their actions to meet their target markets," said Steve Mayo, president/CEO of Mayo Manufacturing. "We hope all businesses -- especially smaller businesses -- will see the TRC as a way to get involved in the Chamber programs with which they feel most connected."

The Texarkana Chamber currently represents 800 businesses, organizations and professionals in the Texarkana region.

TRC volunteers will be contacting local business leaders about marketing opportunities in the coming weeks, beginning Wednesday.

Sonja Hubbard, principal of the Yates Group, will serve as chair of the campaign.

"We look forward to working together for the betterment of our local business community," Hubbard said.

Current sponsors of the Total Resource Campaign are Texarkana College and the Yates Group.

To learn more about the program, email Haywood at [email protected].