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EDITORIAL | Making a Comeback? Blockbuster may return, but physical stores are unlikely

March 24, 2023 at 10:00 p.m.

Some of folks out there are too young to have experienced the video rental store.

But a lot of our readers are old enough to remember heading to a store like Blockbuster, hoping the latest movie you wanted was available or just looking around to see what treasure you could discover and take home to watch.

For three days. Then the late fees started racking up.

Blockbuster, the biggest chain of video rental stores, starting shutting down brick-and-mortar locations in 2014 as Netflix DVD rental by mail and then streaming started to dominate the market. The brand was sold to DISH Network, who used it as the name of streaming platform for a while and then that, too, was shuttered.

But is Blockbuster making a comeback?

Fans of the gone but not forgotten video store chain were encouraged when the company took to Twitter this month. Then they noticed its website was active.

The news spread like wildfire over social media. Block buster coming back?

So, what's the scoop?

According to an article published Thursday on the CBS News website, a video platform called Rewind was in talks with DISH to buy the brand.

Rewind told CBS they have several ideas for the brand -- streaming, theater distribution -- but not, apparently, bringing back the stores and all the nostalgia.

So it looks like the old days of going to the video store are gone forever.

Too bad. But at least film fans won't have to remember to be kind and rewind.

Print Headline: DITORIAL/Making a Comeback? Blockbuster may return, but physical stores are unlikely


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