Holiday Springs rebranded as Big Dam Waterpark; passes to go on sale Tuesday

Managing firm: ‘Tongue-in-cheek’ name an homage to famous Arkansas bridge

Benny the Beaver is the mascot for Big Dam Waterpark, the new name of Holiday Springs Waterpark. Season passes are set to go on sale Tuesday, Feb. 27, 2024, at bigdamwaterpark.com. (Logo courtesy of P2:3 Consulting)
Benny the Beaver is the mascot for Big Dam Waterpark, the new name of Holiday Springs Waterpark. Season passes are set to go on sale Tuesday, Feb. 27, 2024, at bigdamwaterpark.com. (Logo courtesy of P2:3 Consulting)

TEXARKANA, Ark. -- The name Holiday Springs is water under the bridge for the city's aquatic park.

The attraction, which opened in summer 2013, has been rebranded as Big Dam Waterpark.

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