The latest blockbuster to bring video games to the big screen is the bold, brash and self-aware (literally) "Free Guy," a film that trains its sights on those oft disposable "nonplayer characters" that populate the edges of the video game world. Guy (Ryan Reynolds) is one such character, living and working in the world of Free City, where every day he gets the same coffee, works as a bank teller, and happily hits the deck when a player barges in to rob the bank several times a day. Guy and his pal Buddy (Lil Rel) are more than content to be background players in someone else's narrative, as they've been programmed to be.
But Guy has a nagging feeling that there's more out there, and one day, when a comely player known as Molotov Girl (Jodie Comer) saunters past humming Mariah Carey's "Fantasy," a new feeling is awakened within him: love, lust, infatuation, you name it. That shouldn't be in Guy's code, and when he starts stepping outside the expectations of a nonplayer character in order to pursue this mysterious player, it causes an uproar that turns him into a star known as "Blue Shirt Guy" in the world outside the game.
The "real world" outside of Free City is where the real action and consequences of the film lie, though it all plays out inside the game. Molotov Girl is Millie (Comer), an indie game designer who plays Free City in search of evidence that the code for her own game was stolen. Her former partner, Keys (Joe Keery) now works at the massive gaming company Soonami that runs Free City, under the tyranny of flamboyant gaming impresario Antwan (Taika Waititi). Guy's lovesick meddling with Molotov tips Millie and Keys off as to where their code might be hidden in the game and sends them on a wild chase to uncover it.
Penned by Matt Lieberman and Zak Penn, directed by Shawn Levy, "Free Guy" is an easy, breezy riff on video game culture that's sure to delight avid gamers (nongamers will get up to speed quickly), and calls to mind "The Truman Show," "Wreck-It Ralph" and the Apple TV+ series "Mythic Quest." But it hinges on one very specific proposition that can make or break the movie: are you buying what Ryan Reynolds is selling?
As the generically handsome doofus Guy, who romances a (12 years his junior) Jodie Comer, Reynolds is a bit too glib and smug to buy as the romantic lead, which is why it's a relief that the film salvages the romance by relegating it to the game world.
But the whole film is a bit too glib and smug anyway. Even with romance powering its emotional core, the conflict of "Free Guy" is about intellectual property rights, which feels especially like "Hollywood problems." That cynicism is underscored by some truly awkward moments of retconned Disney IP that feel as if they were shoved in after Disney acquired Fox and all of its content.
Then again, it's somewhat apt, as "Free Guy" is a film that's about tearing apart the world-building at the seams to see what's underneath. But in "Mythic Quest" and Disney's own "Wreck-It Ralph" what's underneath is a lot of heart. Here, it just seems to be 1s and 0s.
'FREE GUY' 2 stars (out of 4). MPAA rating: PG-13 (for strong fantasy violence throughout, language and crude/suggestive references.) Running time: 1:55 Where to watch: In theaters Friday