Distracted driving remains a problem in Texas even after a state law in 2017 banned texting and driving, according to the Texas Department of Transportation.
About one in five vehicle crashes in Texas involves distracted driving, according to TXDOT.
"Our message is no longer just a public safety suggestion to urge Texans to avoid distraction while operating a vehicle—it is to remind them of the law that now forbids such activity," TxDOT Executive Director James Bass said in a news release. "One life lost is one too many, and distracted driving is completely preventable."
The statewide texting-while-driving ban could be helping a little. According to recent data, the number of crashes involving distracted driving in Texas decreased by 6 percent when comparing the 12-month periods before and after the statewide texting-while-driving ban took effect on Sept. 1, 2017. Then in 2018, TxDOT introduced the "Heads up, Texas" to address the new law with a new call to action.
The 2019 campaign kicked off Tuesday in San Antonio with the return of a 12-city, virtual reality experience tour in collaboration with AT&T It Can Wait to educate Texans about the dangers of driving while being distracted.
Other campaign activities include social media and audio and video/television PSAs.
The "Heads up, Texas" campaign is a key component of #EndTheStreakTX, a broader word-of-mouth and social media effort that encourages drivers to make safer choices while behind the wheel. Since November 8, 2000, at least one person has died on Texas roadways every single day. #EndTheStreakTX asks all Texans to commit to driving safely to help end the streak of daily deaths on our roadways.