Business is blooming for relocated florist

Elizabeth Marcelle Yates, owner of PG Florist, works on an order for a customer. "The flower business is in my family," she said. "Each work we do here is to help our customers express something with flowers."
Elizabeth Marcelle Yates, owner of PG Florist, works on an order for a customer. "The flower business is in my family," she said. "Each work we do here is to help our customers express something with flowers."

TEXARKANA, Texas - Flowers are a family tradition for Elizabeth Marcelle Yates, owner of PG Florist. She has been in the flower trade her entire life, having learned it from her grandmother. Now, she still applies the skills and eye that runs in her family.

"Flowers is in my family blood," she said. "We've been doing this trade for generations."

PG Florist, now located on Texas Boulevard, is not her first enterprise in the flower arts, nor is Texas Boulevard the first location of the current business.

"I originally was located on Richmond Road," she said. "But there came a time where the business just outgrew, bloomed beyond the previous location. Since then, we've been establishing ourselves here. We are welcoming our new customers who have discovered us here and want to ensure those who have been with us all this time we are not out of business. We've just changed location."

Things are really busy at PG Florist right now as Marcelle (she goes by her middle name) and her staff settle into the new location and continue their work. She says being a florist involves more than the technical skill.

"The flower business is personal for me," she said. "Every work we do here is a statement for our customers and we want to make sure that we correctly interpret what they are trying to say in the form of flowers. We listen to what they want to do and make sure each creation is personalized to what they are trying to express."

(PG Florist is located at 2801 Texas Blvd.)

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