Love is abloom this week as Valentine's Day approaches and area florists say sales are strong.
"Valentine's Day is to a florist what Black Friday is to other businesses. It is my biggest day of the year," said Leenetta Tyler, owner of Ruth's Flowers at 3501 Texas Blvd.
The most popular flowers for Valentine's Day are red roses, most florists agree.
But Tyler and her staff are looking into several glass globes, predicting a long-lasting rose inside each globe will be a popular gift item for this holiday of love.
"Ladies love them, absolutely love them. They are sometimes called infinity roses. We have people who have had theirs for three years and some customers collect them," Tyler said.
The rose, which comes in an array of colors, is preserved with a special fluid and is encased in round or heart-shaped glass.
The rose globes are available year-round but Valentine's Day is a great way to start or add to your sweetheart's collection, Tyler said.
Ruth's Flowers has several balloons, plush animal and snack options as well.
With Valentine's Day falling on a Sunday this year, Tyler said they have been delivering flowers and gifts since Monday and will continue delivery through this week. The availability of delivery vans is scarce this year because of the pandemic.
Also, Tyler said women are wanting their gifts early this year, particularly if its flowers, so they can enjoy them through the week.
At Persnickety Too, located at 3412 Richmond Road, owner Carrie Atkinson says their most popular seller is WOW dozen roses with premium stems like lilies and hydrangeas interspersed to make a stunning combination.
"We are also quite fond of adding curly willow, which is a curly stick that adds to that wow factor," Atkinson said.
For Valentine's Day, roses top the list, she said.
"I would say what we do the most of is, of course, roses and then designer's choice. They say, 'make it and I'll come get it.' That's what we are known for," Atkinson said. "We also do a lot of walks ins and day of's."
Persnickety Too is teaming up with a local catering shop this year to offer a dozen cake balls or a dozen chocolate covered strawberries. There are also add-on items including greeting cards, plush animals, bath items and gift sets.
The shop's staff is delivering flowers all week long, but Atkinson believes most ladies will want their deliveries on Friday because they want other ladies to see it.
She said tradition holds that if Valentine's falls on a weekend, things are not as busy. However, she says with the pandemic, many people are staying in town and she is not expecting a decrease in business.
Persnickety Too will be open Sunday as well, with Atkinson predicting a lot of walk-in customers this weekend.
However, she says ordering earlier is always better.
"This is our marathon. We were made for this," Atkinson said of the Valentine's Day demand.
The Village Floral & Gifts, located at 997 N. Kings Highway, also plans to be open on Sunday for the last-minute shoppers, but owner Peggy Speer advises the earlier one shops, the better the selection.
Speer said all florists had to make their orders weeks ahead of Valentine's Day and while red roses are the classic choice for Valentine's Day, she also ordered captivating colors like cherry brandy (sunset colors) and quick sand roses (sandy cream-colored roses with berry or pink accents) as well as orange, mauve and purple roses.
Women usually prepare better for Valentine's Day when it comes to gift giving, and The Village offers several choices for him.
"We have more masculine things that guys might think are funny. We have candy in a camouflage box and Razorback crunch candy as well as coffee mugs and coffees," Speer said.
"We are always trying to think outside of the box here and do things no one has ever done. We like to do the different out here," she said.
They also have items for teenagers like chocolate-covered potato chips, graham crackers or Rice Krispies treats.
"We have some things called chocolate covered cherry bombs and they are tart, bing cherries covered in chocolate in a red coating and look like a cinnamon jawbreaker," Speer said.
Cherry blossoms, which are like turtle chocolate-covered caramel with tart cherries, are to die for, she said.
And, there's chocolate with 24 karat gold flakes in it, she said.
Pleasant Grove Florist, which recently moved to 2801 Texas Blvd. in the former Gray's Carpet building, also offers distinctive items, said owner Marcelle Yates
Heart roses are a deep burgundy and are indeed heart-shaped roses. Heart-shaped azaleas that are "really cute" are also available.
They also offer all kinds of plants, tropical and cut flowers in an array of colors including shades of pinks, yellows, peach and orange, she said.
Yates also offers a wide assortment of tulips, hydrangeas and snapdragons. Other flowers include orchids and birds of paradise.
For the plant lover, she has all sorts of dish gardens in porcelain, ceramic or metal containers as well as anthurium plants.
She also has several containers to help customize the fit.
Yates is pairing up with a local vendor to sweeten the deal with chocolates.
Like her fellow florists, Yates is expecting this Valentine's Day to be one for the books.
"The word is out all over the industry that it is going to be a record Valentine's. We are just buckling up and holding on," she said.