March 15, 2023

FILE - Oregon forward Sedona Prince, center, celebrates with teammates after a college basketball game against Oregon in the second round of the women's NCAA tournament at the Alamodome in San Antonio, Wednesday, March 24, 2021. Oregon won 57-50. Perhaps the single most impactful social media post to emerge in the NIL era came from the TikTok account of Oregon's Sedona Prince. (AP Photo/Eric Gay, File)