March 15, 2023

FILE - Utah's Kelsey Rees (53) guards Oregon's Sedona Prince (32) during the second half of an NCAA college basketball game in the semifinal round of the Pac-12 women's tournament Friday, March 4, 2022, in Las Vegas. Perhaps the single most impactful social media post to emerge in the NIL era came from the TikTok account of Oregon's Sedona Prince. (AP Photo/John Locher, File)